Client Overview.
Abundant Healthcare Strategies is a mission-driven healthcare consultancy dedicated to transforming systems and experiences through an abundance mindset—one rooted in collaboration, empathy, and empowerment. Their work fosters environments where healthcare professionals and organizations can thrive, ultimately improving outcomes across the board.
Visual Identity.
We approached the Abundant Healthcare brand with a holistic mindset—merging strategy and design to communicate purpose through every visual and verbal element.
At the core of the identity is the Infinite Cross, a custom symbol representing healing, hope, and an unending commitment to care. Reimagined as a continuous loop, the cross reflects limitless compassion, innovation, and connection. Its curved lines and intentional negative space convey unity and expansion—hallmarks of an abundance mindset. Every detail was crafted to inspire trust and signal forward momentum.
To bring consistency across all touchpoints, we developed a complete brand book outlining the meaning behind the Infinite Cross, typography and color systems that reflect clarity and compassion, design elements inspired by holistic care, and a tone of voice that communicates with calm confidence.
Let’s bring your vision to life—strategic, bold, and made to grow.
If you’re ready for a brand that looks good and works hard, we’re here to design it with purpose, clarity, and impact.